Analytics Debugger

If you want to be a good analyst, using this extension is now a must. I use it almost every day during my working hours as a Digital Analyst and it is really one of my most used tools. Events, features, and parameters on the website can be tracked very easily with this extension. In addition, it is not only for GA4 but also for Tealium or Adobe Analytics. Without further ado, let’s get to know the interface.

• Measurement ID is the ID of GA4 account which is connected to website. This can be found in Admin -> Data Streams section.
• Google Signals enabled means GA4 has connection with user’s Google account and can use demographics infos such as age, gender, location.
• SGTM stands for server-side Google Tag Manager. In this example, standart GTM is used.
• Consent Mode G11 means consent is given. Otherwise, it would be G100. This part is also a good indicator for our consent set up success.
• Session ID is unique for each session and decided by Google.

• Here, event name is view_cart. When I click on basket button, this event fires on Debugger Extension.
• We see that there are custom country, language, page category and page sub category parameters with this event. We can make a report to see page view numbers coming from Turkey on basket pages in GA4 with the help of this event parameters.
• User Proporties have special parameters for user scope.
• Ecommerce Data has parameters usually for purchase events.
• Shared Parameters are same for each event on website. Usually they are standart parameters such as page location, page title and page referrer.

In summary, this plugin is a very important tool to check if events are triggered, to see parameters and to see information about the page.