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Adswerve Chrome Extension

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The Adswerve Chrome Extension is a free tool designed to help digital marketers, analysts, and data enthusiasts make the most out of their Google Analytics accounts. This extension provides a suite of features that simplify the process of auditing, debugging, and managing Google Analytics implementations.

Key Features

1. Tagging and Tracking Simplified

One of the standout features of the Adswerve Chrome Extension is its ability to simplify the tagging and tracking process. With this extension, you can quickly inspect the tags on any webpage to ensure they are firing correctly. This feature is invaluable for troubleshooting tagging issues and verifying that your Google Analytics setup is capturing the right data.

2. In-Depth Data Layer Inspection

For websites utilizing Google Tag Manager, the extension offers an in-depth view of the data layer. This allows you to see the data being passed to Google Analytics in real-time, making it easier to identify any discrepancies or errors in your data collection process.

3. Custom Dimensions and Metrics

Understanding how custom dimensions and metrics are being tracked can often be a complex task. The Adswerve Chrome Extension provides a clear view of these customizations, helping you ensure that all your unique data points are being accurately recorded and utilized.

Usability Explanation

In my opinion, the best feature of this extension is being able to integrate any GTM snippet to any website. You don’t have to contact with developers for it. There is easy way with this extension. It is possible to inject your demo GTM container to any website you can think of. Now, we are going to inject our demo GTM container into Walmart’s website.

First we need a GTM container. Then we are copy and pasting our container id into Adswerve.

We also need to enter the host name. In this case, enabling regex button writing walmart.* would be okay.

Then we are clicking preview button on GTM and entering the web url: https://www.walmart.com/ . Sometimes, it does not connect at first. When the preview page opens, it is important to refresh extension and reload the page. Then it will be connected successfully.

Now, our GTM container is connected to Walmart’s official website. We can create tags, triggers and variables as we wish. Even connecting this container to GA4 account is possible. There is no need for contacting Walmart’s developers or trying to access their own GTM accounts. This feature of Adswerve extension is awesome!